It is important for men to invest in a daily skin care regimen. Men's facial care often falls behind other important tasks on the to-do list -- golf, Monday Night Football, beers with the guys, etc. -- however, there is more to men's skin care than shaving and splashing on some aftershave to keep skin looking and feeling its best.
Men should use quality shaving creams or gels, a deep-cleaning cleanser and complementing toner and a moisturizer. The combination of these products will protect the skin and keep it looking its most healthy.